Business Networking Events in Exeter

A key benefit of AI is that it makes CRM data accessible to everyone, enabling them to do their jobs more effectively. The user is no longer in the hands of specialists and coders to create reports and provide insights. We are rapidly moving to an environment where non-specialists are empowered to get the insights they need to do their jobs more effectively. But people feel nervous about using this power. There is still a mystique about AI, which causes barriers. It sounds technical and clever, but what is clever about it is that anyone can use it. 

But how is it actually used today to make a practical difference to the lives of marketing, sales, and customer care users? In this session, I will look at some use cases and demonstrate how this happens in practice. I will be using ZOHO as an example of a CRM that is AI-enabled, but similar tools are available in HubSpot and other platforms. By the end of the seminar, you will have a better idea of how you and your people can use AI today to market more effectively, generate more sales, and keep clients longer.